Where every word counts.
CUE delivers a scalable, cost-efficient, regulatory-focused way to measure and improve customer understanding, giving you stronger compliance and clearer communications that build trust.
Turn Your Consumer Duty into a Competitive Advantage!
Consumer Duty demands proof that customers genuinely understand your communications, and most firms struggle to demonstrate it.
The Challenge
Firms must assess, test, and evidence that their communications are understood, and that they genuinely support customers in making properly informed decisions, thus meeting the FCA’s Consumer Duty requirements.
A regulatory expectation, yet the tools to do so have not kept up.
Traditional testing methods are manual, inconsistent, and rarely robust enough to meet the Duty’s high evidential standard. Firms manage vast libraries of documents, complex disclosures, and diverse audiences, all while facing increasing pressure to evidence understanding….
The Solution
We turn this complex obligation into a clear, auditable process.
We can instantly test, measure, and prove customer understanding with our one framework.
Combining linguistic science, behavioural insight, and AI-powered testing to show and improve how real customers understand your materials.
One framework. Three pillars. Complete confidence.
1. Readability - Ensure your communications are structured, clear, and easy to process.
2. Comprehension - Reveal what customers actually understand, not just what they read.
3. Accessibility - Identify and remove barriers so every customer can engage effectively.
Complete Confidence
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One Framework
Complete Confidence - One Framework
Why Choose CUE?
Real testing, not advice: Unlike compliance consultancies, we validate comprehension with actual user testing.
Faster, smarter, consistent: AI streamlines processes for lower cost, quicker delivery, and reliable results.
Financial expertise: Specialists in investment products, FCA requirements, and complex risk disclosures.
Global reach: Adaptable across jurisdictions while maintaining consistent methodology and compliance.
